Navigating the Real-World: How to Better Utilize Real-World Evidence

Contributed Commentary by Matthew Thompson, Associate Director, Statistical Programming, Phastar 

March 14, 2025 | Interest in Real-World Evidence (RWE) studies continues to grow. Data from ClinicalTrials.gov shows the number of RWE studies registered has increased dramatically since 2005, particularly in the last seven years. But what is RWE, how is it used in clinical trials and how can we work with Real-World Data (RWD) to produce RWE? 

RWE versus RWD 

The European Medicines Agency (EMA) defines Real-World Data (RWD) as data describing patient characteristics, including treatment utilization and outcomes, in routine clinical practice and RWE as evidence derived from the analysis of RWD. The U.S. Food and Drug Administration (FDA) defines RWD as data relating to patient health status and/or the delivery of health care which is routinely collected from a variety of sources. It defines RWE as clinical evidence regarding a medical product’s use and potential benefits or risks derived from analysis of RWD. 

The 21st Century Cures Act (2016), intended to accelerate medical product development and bring innovation faster and more efficiently to the patients who need it, resulted in the FDA publishing a framework to evaluate the potential use of RWE in regulatory decision-making for drugs and biologics.  

Regulators have also committed to international collaboration to enable RWE for regulatory decision making in four key areas: harmonization of RWD and RWE terminologies, convergence on guidance, readiness and transparency. 

How is RWE used in Clinical Trials? 

Reliance on RWD increases as we move from traditional randomized controlled trials (RCTs) to observational studies. There are many sources of RWD, some of the most commonly used ones include Electronic Health Records (EHRs), Administrative Claims, Personal Digital Health Applications, Patient Registries and Public Health Databases. Each data source has its own characteristics and successful utilization of it brings its own challenges and benefits. It is important to understand the source you are using and its suitability for your study. 

In recent years, recognition of the value of RWE has grown among healthcare stakeholders because of its ability to provide insights into the healthcare delivery and utilization outside controlled clinic trials. RWE is increasingly used to inform decision making for drug development across the total product life cycle, from clinical development through to post market. 

There are several research questions which can be answered using RWD:  

  • How can we increase knowledge about specific patient groups or subgroups in terms of population characteristics?
  • What is the treatment effect in a subgroup of the patient population and for specific treatment patterns? 
  •  What is the safety profile of the treatment over a longer term? 
  • What is the natural history of a specific condition? 

There are also many potential RWE study objectives including: 

  • Developing and validating digital health technologies including prognostic models.
  • Estimating economic burden, resource use, and costs.
  • Summarizing interventions, care pathways, and treatment patterns.
  • Estimating device or procedure failure rates.
  • Estimating test accuracy or reproducibility of test results.
  • Describing patient experience. 

How RWE Accelerates Trial Outcomes 

RWE can significantly reduce the time required to achieve meaningful clinical insights, particularly in the following ways: 

  • Enabling hybrid trial designs: By integrating RWD into clinical trials, hybrid designs can be developed that allow for faster recruitment, reduced patient burden, and lower costs. For example, historical control arms derived from RWD can be used instead of recruiting a full control cohort in certain studies.
  • Faster patient recruitment: By leveraging EHRs and claims data, eligible patient populations can be identified more efficiently, allowing for quicker trial initiation and enrolment.
  • Adaptive trial designs: Continuous data streams from RWD sources facilitate adaptive trials where adjustments can be made in real-time based on interim analyses.
  • Post-market evidence generation: RWE can provide evidence of safety and effectiveness in real-world populations that would take years to observe in traditional long-term trials. This accelerates regulatory decisions, especially for therapies targeting rare diseases or urgent unmet needs. 

The Role of Specialist Biometrics Providers 

Working with specialist biometrics providers enhances trial outcomes by leveraging advanced analytics, robust data management, and innovative study designs. Key contributions include: 

  • Expertise in statistical methods: Specialists employ advanced statistical approaches, such as propensity score matching, inverse probability of treatment weighting, and machine learning algorithms, to address confounders and emulate RCT conditions. 
  • Data integration and transformation: Biometrics providers excel at harmonizing disparate RWD sources, ensuring that data quality, consistency, and interoperability are maintained for robust RWE generation. 
  • Addressing missing data: Using imputation techniques, sensitivity analyses, and other statistical tools, these providers can minimize the impact of missing data on study outcomes. 
  • Regulatory compliance: Experts ensure that data processing and analysis meet regulatory standards, including adherence to Good Clinical Practice (GCP) and other guidelines set forth by EMA and FDA. 
  • Customized study designs: With access to cross-functional teams, biometrics providers design studies tailored to specific regulatory, clinical, or market access objectives, optimizing the utility of RWE. 

RWE Study Design 

RWD can be collected as either primary or secondary data. When designing an RWE study, many of the considerations are consistent with those of an RCT. However, there are some key differences which it is important to be aware of. 

Eligibility criteria need to reflect the population of interest. In an RWE study we do not have the barrier of people not wanting to participate because they prefer a particular treatment. However, there are different challenges. For example, treatment environments are rapidly evolving, and retrospective data may not be representative going forward. Careful consideration of the eligibility criteria is needed to avoid bias.  

Using an appropriate treatment effect comparator can also be challenging because RWE studies are often in effect single arm trials which can itself lead to bias. Randomized treatment assignments are not usually an option in an RWE study. However, there are statistical approaches like propensity score methods which can emulate a RCT using observational data.  

Start of follow up in an RWE study is often ill-defined but it is crucial to define the index dates clearly and in a way that avoids bias. For example, a situation where a patient must have survived for a certain amount of time for them to be included in the study can create bias in terms of survival outcomes. The end of follow up can also be problematic because there can be more intercurrent events compared with an RCT, such as treatment switching or a dropout lack of retention.  

The absence of a schedule of assessment can also make it harder to collect outcome data and lead to, for example, survival outcomes like real-world, progression-free survival being overestimated even more than in a randomized trial. 

Harnessing RWD to Generate RWE 

It is important to think about the characteristics of the RWD you are collecting to maintain the quality of the RWE being generated. Data must represent the intended underlying medical concepts and be complete, trustworthy and credible. It needs to be relevant to the research question, representative and robust.  

It is also important to consider how the data has been accrued, how it has been collected and aggregated, and, finally, how the data has been transformed. This transformation is particularly important when considering the conversion of data from one format or structure into another, particularly in the common scenario of RWD coming from multiple sources.  

There are cross-functional solutions to the challenges of RWD. Much of it is about good data management and data cleaning, but design of primary data collection in a real-world setting is also crucial. For example, developing CRFs in a way that captures the data required to answer our research question. Expertise in programming, statistical analysis and deployment of machine learning can also be employed to overcome challenges including missing data and bias.  

Conclusion 

RWE can allow us to answer questions around population, drug effectiveness, safety and disease characteristics. RWE can help accelerate trial outcomes by enabling hybrid designs, faster recruitment, adaptive trials, and post-market evidence generation. While working with RWD can be challenging, with the correct expertise, we can overcome this and gain a better understanding of real-world treatment patterns and outcomes to help direct future research and patient care.  

 

Matthew Thompson is an Associate Director of Programming at Phastar, with 17 years of experience as a statistical programmer in both clinical trial programming and RWE. Since joining Phastar in 2021, they have taken on a lead role in the RWE Working Group. Matthew brings extensive expertise from working with hospital data on retrospective oncology studies and supporting respiratory studies using diverse data sources, including claims and observational data. A co-chair of the PHUSE EU Connect RWE stream since 2020, they have presented at multiple industry events. Matthew can be reached at matthew.thompson@phastar.com.  

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